.At the launch of Astrid Andersen's brand new line Stel, a presentation kept outdoors on a pier, The Road's 2002 tune "Switch the Page" was actually blowing up out of the stereo. It was actually a star-aligned, emblematic moment, due to the fact that the London-trained professional is actually starting a brand new chapter in her manner life, this time focusing the work around herself.Andersen's a lot admired name menswear company was focused, multicolored, as well as streetwise. With Stel, she discussed in a pre-show meeting, "I have to sit easily at the facility of it perhaps a lot more this time around given that right now it's a females's damage brand name, and it is really more about me as well as my individual references." Stel likewise shows Andersen's evolution as an individual. After quiting her pipe, the professional moved back home to Jutland in the North of Denmark and also possessed two children. She is actually certainly not the person she was back then.Shifting gears in vogue is actually difficult to perform. Brands seem to be to tackle lifestyles of their personal, and it is actually simple to become pigeon-holed. Stel drop a few of fashion trend's formalities. The tag is going to reveal in-season, so what appears are going to be actually readily available for investment. Concurrently, seasonality is actually less important in the Stel equation than relevance. Selections will certainly be actually pinpointed through number (01, 02, as well as 03 were actually displayed in Copenhagen), the idea being that you can easily come together pieces throughout "seasons" both in your closet as well as on the selling floor. Andersen views no demand for a thoughtful garment to be abandoned just because the schedule webpages flip. "The straight interpretation of stel is body," she stated, but it [refers even more to] a fundamental structure in a form of industrial method it [also describes] a set of collectibles-- when you refer to a tea service, you will name it a stel. For me, that was actually quite an exciting beginning factor in terms of the suggestion of generating both antiques, but also something that is actually a brand-new base." Possessing styles posture on scaffold was actually fortuitous as it proposes several metaphors. There is actually development, which relates to developing a new company, and the thought of help relates to her idea that clothes should work for you. Stel is, fundamentally, a kind of modular offering, yet none with the angularity of one thing like Legos or stacked Mu00e6rsk shipping containers. Action, firm, as well as permission become part of Andersen's planning. "When I speak about the label, I possess this tagline: customizing that you can easily skate in, denim you can easily dance in, shirting you can journey in." Freedom, joy, motion.